Other & Professionals
Years in Current
Outcomes, and how information can best be used to achieve the client's business goals, are what drive Mathew. He's a fixer who gets to the heart of a problem fast, then just as quickly recommends how best to solve it. He works from the belief that research is not about collecting numbers and providing reams of charts (he hates math): it's really all about engaging audiences.
Over the past 18 years, he's worked with clients in branding and marketing; package design; product and issues testing; advertising effectiveness; performance management; public affairs consulting; and organizational effectiveness. Having worked on the client side of branding and marketing for half his career, he knows his clients want more than just information: they want action and advice on how best to tackle the challenges they are facing.
Mathew has worked with grocers, hotels, museums, industry associations, tourism attractions, arts organizations, not-for-profits and ad agencies. He's been called upon for strategic advice by clients in the energy industry, NGOs and governments. And he helped lead the re-development of one of Canada's most iconic brands, the Calgary Stampede.
A convincing and engaging communicator, he always delivers objective answers to hard questions. No stalling. No BS. Clear, simple answers in a light (some might even say 'fun') and engaging way. He believes that delivering the right information shouldn't be complex, hard or painful. Refreshing, right?
"There is a unique spirit in Calgary that fuels great ideas, visionary leaders and vibrant entrepreneurialism. With a lack of pretence, talented people come to Calgary because they know anything is possible. This is a place where things happen."
Get in touch with Mathew Stone
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